adidas Party - Photostudio -

A few weeks ago, Little Hero PR and Vice Magazine approached me with a brief to construct a photostudio for the launch party of adidas Originals by RANSOM. The event was inspired by "Canadian outdoor playgrounds" and was aptly titled Into The Wild.

The campaign images feature breathtaking Canadian landscapes, water, snow and dense pine-forests. The Element Collection (shoes) use captivating photographic images representing forest backdrops and ice glaciers as their fabric print.

With so much texture and thematic inspiration I went on a pilgrimage to find the perfect backdrop for the studio. Printing an image large enough for a studio background wasn't feasible so I had to find an existing backdrop. After visiting dozens of theatre companies, prop shops, wallpaper designers and painters, I finally found an amazing shop in Ferntree Gully - selling hundreds of vintage murals. I could have walked away with dozens of fabulous scenes but sadly I didn't have room in my car (each mural is 4 meters wide and comes in 8 sections). Here are some of the highlights:

This one above is the image we used combined with fake snow, wood piles, a fake axe and various feathered friends.

The guests brought so much enthusiasm to their portrait sessions, making the night a successful and enjoyable experience. Below are some of the portraits from the night featuring Melbourne's finest "Lumberjacks".